WHAT WE DO?
FROM CONCEPT TO CONSUMER
OUR MISSION: To help our brands get their fair share of the market, and not get lost.
Our model is simple: Strength in Numbers. We have put together a tight group of non-compete brands in the wine, spirit and craft beer market for broad distribution throughout all channels.
Small family brands cannot compete with the investment into sales and marketing that the large companies can. We strive on introducing and growing small, quality brands.
We work with you to assess opportunities for your business and carry out an in-depth analysis of sales, distribution, current trade environment and business objectives. We evaluate market trends, competition and current branding. Then - and only then - do we develop a unique performance strategy geared to your specific goals for growth and success.
MARKETING / COMMUNICATION
Through continuous communication, BIBO ensures that your brand is present in the minds of your distributor partners. BIBO also develop and manage effective marketing material (Tasting Notes, Accolades, one-sheets, etc.) for the trade and consumer.
IMPORT & DISTRIBUTION
We have you covered with our strategic import alliances across the country and globally. With temperature controlled warehouses positioned in NJ and CA, we can handle your import needs.
We align you with your identified viable distributor network around the country.
In addition, BIBO has contracted rates for warehouses in EU via our strategic partner in The Netherlands.
SALES & REPORTING
BIBO helps producers navigate the three-tier trade channel (producer, wholesaler, retailer, consumer) effectively, efficiently and affordably. Through established relationships with our partners and distributors, we deliver effective programming and incentives that provide measurable results.
Our unprecedented monthly, quarterly, yearly reporting - with complete spend analysis - shows how every dollar is spent and directly applied to sales. This important tool allows us to evaluate the strength in programming/incentives and make changes to more effectively manage your investment and ongoing cost.
BIBO helps navigate the three-tier trade channel, specializing in constant communication, effective programming incentives, inventory control, and, most importantly, a face for your brand. We understand what smaller producers need in order to measure results, and we achieve this effectively, efficiently and affordably. BIBO offers National On/Off Premise Accounts Management, Distributor Management, and feet on the street Sales Managers based in strategic markets across the U.S.
BIBO has created brands from concept to shelf, and carries vast knowledge of the complete process. Upon your request, BIBO will review your complete supply chain, and run cost savings analysis.
BIBO has long standing relationships with the top lever buyers with some of the largest retailers and restaurant groups across the country. Pitch the Brand, Pitch the Portfolio (RFP), Leverage of Brands, Higher level of Support/ Tools for the National Account, Reduction in Participation Fees, Utilize current Relations for the Portfolio.
PREFERRED RATES & DEDICATION FOR BRAND AMBASSADORS
BIBO has partnered with SIP Agency to offer brand ambassador support in Key Markets. Our Partnership allows your brand to be professionally represented by brand ambassadors that know your product. Unlike traditional promo companies, SIP takes time to really educate the brand ambassadors with your features and benefits, to ensure successful sell-through during event/tasting. BIBO has negotiated discounted rates with SIP Agency, therefore, passing on to our producer partners.
BIBO has formed relationships with leading on line retailers to allow our portfolio brands to sell nationally via third party retailers. Our propriety method allows brand owners to specially track marketing efforts to maximize their online budgets for the biggest return.
BRAND DEVELOPMENT/NEW PRODUCT LAUNCH
From concept to the shelf, BIBO has the relationships and expertise to create your brand and line extensions. With our supplier partners, BIBO has favorable rates from all components needed to successfully launch your brand. BIBO utilizes its buying power to help your brand achieve the highest margins possible..