Getting the job done

Our coast-to-coast coverage is made successful through strategic partnerships across North America, and around the world.

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Terri has over 30 years of significant experience in building brands and demonstrated success in Distributor Management and sales of Luxury Wines, Craft Spirits and Craft Beer from around the World, to the finest retailers and top restaurants across the U.S.  Terri  draws from her experience in creating a Promotional Marketing Department for a Multi-Unit, Multi-Million Dollar NYC Restaurant Group, helping to build Chicago’s first ever in-house Marketing Department for one of Chicago’s largest Distributor, along with holding positions in Multi-Regional Sales, National Sales,  and National On-Premise Account Sales. She has an established network of  Wine and Spirit Trade contacts throughout the United States, and a proven track record for launching and building of  Wine and Spirits Brands.
Before joining forces with Mark Lester to create BIBO Beverage Group, Terri, a serial entrepreneur created two successful companies in the past 12 years. Virtus Wines Intl. dba Wheelhouse Libations and SIP Agency. 
When not spreading the Gospel according  to BIBO, Terri enjoys time at the Ocean, doing Yoga, and giving back in her community.



While creating and developing Soul Premium Cachaca, Lester opened Sambar, a full-service restaurant/bar in Newport, RI. He was responsible for the management of all operations. This allowed Lester to obtain a firsthand knowledge of how the Wine and Spirits Industry works.  Lester’s career and understanding what it takes to create a brand began in 2002. A graduate of the University of South Carolina, he joined Viacom and soon became a top producer in the non-traditional revenue sector. His position within the firm allowed Lester to hone superb marketing skills that he would later use to build his own successful spirits business.

 As Founder, Lester recognized the importance of offering consumers quality Premium beverage choices. Lester holds a Bachelor of Science degree in Business Administration with Majors in Finance and Management, specializing in International Business, University of South Carolina. In addition, Lester holds a vast knowledge of the ethnic market, having lived abroad and is fluent in Spanish and Portuguese.

When not on the road, Lester enjoys time in Newport, RI and being on the water.


Steffani Scheurich

Affiliate Consultant, Marketing & Analytics

Steffani is a successful marketing, sales and business development professional with extensive experience with major consumer packaged goods corporations in the Food, Beverage and Adult Spirits industries. She has proficiency and experience in both retail and on- premise channels and has led efforts in a wide range of assignments through her professional career.

Her twenty-seven year career has been with some of the most recognized corporations in the world of consumer packaged goods – Nestle USA, Brown-Forman, Sara Lee and Pernod Ricard. For the last four years she has ventured out on her own starting her own consulting firm, High Spirits Marketing LLC. High Spirits Marketing specializes in marketing, sales and category management solutions for craft distilleries and wineries.  In addition to her own business, we are delighted Steffani will be working with us as an affiliate consultant offering her expertise to our clients.